Music Store SEO

Results-driven marketing for music shops

Take more than your fair share of $7 billion in annual revenue

Music shop owner happy with Music Store SEO services

About Music Store SEO

Offering a combined 50 years of SEO, PPC and content support for musical instrument stores, including sales, rentals, repairs and lessons.

We love helping independent music shops grow

We make money when you achieve goals

We listen closely to understand your business

We're musicians, too, and we want you to succeed


Grow traffic

Track store traffic, web visits and phone calls. Design and execute a carefully crafted, holistic growth strategy.

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Improve conversion

Make the most of every customer interaction in the store and online. See more orders and larger average order value (AOV).

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Increase sales

More customers buying more gear and loving their shopping journey. Enhance your reputation for having the best shopping experience.

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How can we help you?

"I'm not sure where to start."


We'll help you understand and prioritize your growth opportunities.

"I'd like to start selling online."


Set up your music store website for long-term ecommerce success.

"I'd like to grow sales quickly."

Paid search (PPC)

This shortcut to online sales helps get inventory moving right away.

"I'd like to increase store traffic."

Local SEO

Leverage proven techniques to ensure your store is a top local result.

"I'd like to have more repeat customers."

Customer relationship management (CRM)

Be a welcomed sight in your customers email inbox or text messages.

When is the best time to start working with Music Store SEO?

Before building or redesigning your website

Many web designers and developers that claim to understand SEO end up costing the music stores that trust them thousands of dollars. A proper SEO strategy informs site structure, on-page content, and technical implementation.

Common opportunities for music stores

Analytics and reporting

How many customers visit your store each week? How many visit your website, and how did they find it? If you're not sure, let's get your analytics tuned up.

Website accessibility compliance

Title III of the Americans with Disabilities Act (ADA) prohibits businesses from discriminating against people with disabilities. This includes brick-and-mortar buildings and online sites. We'll help ensure reasonable compliance with web accessibility guidance. This ensures your music store website can be used by almost anyone. It also makes your site a smaller target for potential legal action.

If you'd like to run a free scan on your own site, try this accessibility checker from Music Store SEO is not affiliated with, but we're happy to discuss your findings, complete a manual audit, and help you resolve any issues.

Generate more reviews

Encourage the customers who love your business to share their experience on the reviews platform of their choice. Adding more high quality reviews leads to more customers and even more great reviews.

Local media relations

Maximize your potential for local news coverage by building relationships with members of local and regional media outlets. With the right connections and newsworthy pitches, your music store becomes part of the regular local news cycle.

Maximize social media

Frequent, engaging and entertaining social media posts help build and maintain awareness of and affinity for your music store locally and beyond. It's an opportunity to develop personal relationships with existing and future customers.

Ecommerce and marketplaces

Online selling makes your unique inventory available to a broader audience. Whether it's direct through your website, or via Google Shopping, Ebay, Reverb and more, we'll help you build and easily maintain your online listings.

Price matching

We're finding innovative ways to track and alert independent music stores when competitors mark down sale prices. While it's not always possible to match big-box pricing, smart music stores are finding unique ways to close more deals.

Customer relationship management

Maintain a list of your customers' contact info and execute a thoughtful strategy for engaging with them. Whether via email, text or over the phone, you want the perfect, personalized message to find each customer at the right time.

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